Cheltenham Council 10/10 Marketing Campaign

Graphic illustration of the Cheltenham Cricket Festival, also featuring the Cheltenham Boys College and Eagle Star buildingGraphic illustration of Pittville boating lake including the golf course and boat houseGraphic illustration depicting a scene from one of the many Cheltenham Festivals held each yearOriginal illustration from BML showing the Cheltenham Municipal OfficesGraphic illustration showing a birds eye view of the Cheltenham RacesGraphic illustration of Pittville Pump Rooms in Cheltenham including the surrounding gardensGraphic illustration of shoppers on a street in Cheltenham's Montpellier districtGraphic Illustration of Montpellier Gardens in Cheltenham, featuring one of the oldest bandstands in the UK
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project
outline

+ Client

Cheltenham Borough Council

+ Location

Cheltenham, Gloucestershire

+ Market Sector

Public Sector

+ Project Outline

Working in Partnership with Cheltenham Borough Council and Signcraft of Cheltenham, BML developed a brand new ‘Ten out of Ten’ marketing campaign, designed to cover the windows of empty shop units around the town.

BML designed and developed a series of original graphic illustrations depicting many of Cheltenham’s most famous scenes and events including the Cheltenham Races, The Promenade, Pittville Pump Rooms and Cheltenham Festivals.

As part of the project, we also designed a more cost-effective poster series using the same images which were better suited for smaller window applications.

+ Deliverables

  • Graphic Illustrations
  • Marketing Campaign
  • Window Graphics
  • Poster Designs
  • Copywriting

+ Links

Council Press Release 1
Council Press Release 2

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