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Cheltenham Council 10/10 Marketing Campaign

Graphic illustration of the Cheltenham Cricket Festival, also featuring the Cheltenham Boys College and Eagle Star buildingGraphic illustration of Pittville boating lake including the golf course and boat houseGraphic illustration depicting a scene from one of the many Cheltenham Festivals held each yearOriginal illustration from BML showing the Cheltenham Municipal OfficesGraphic illustration showing a birds eye view of the Cheltenham RacesGraphic illustration of Pittville Pump Rooms in Cheltenham including the surrounding gardensGraphic illustration of shoppers on a street in Cheltenham's Montpellier districtGraphic Illustration of Montpellier Gardens in Cheltenham, featuring one of the oldest bandstands in the UK
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4 Responses to this article:

  1. MY from buzz museum says:
    04/02/2011 at 11:31

    Nice work guys! Well done

    Reply
  2. Larry says:
    10/02/2011 at 02:22

    Really nice illustration. How long does one of those take to create?

    Reply
    • David Holloway says:
      10/02/2011 at 08:49

      Hi Larry – thanks for your comment. Each illustration probably took about 3 days work, with additional time to then setup the artwork for each window installation. It was a definite labour of love!

      Reply
  3. Emzeth says:
    17/04/2011 at 04:04

    great result for this graphic. simple but wonderful!

    Reply

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project
outline

+ Client

Cheltenham Borough Council

+ Location

Cheltenham, Gloucestershire

+ Market Sector

Public Sector

+ Project Outline

Working in Partnership with Cheltenham Borough Council and Signcraft of Cheltenham, BML developed a brand new ‘Ten out of Ten’ marketing campaign, designed to cover the windows of empty shop units around the town.

BML designed and developed a series of original graphic illustrations depicting many of Cheltenham’s most famous scenes and events including the Cheltenham Races, The Promenade, Pittville Pump Rooms and Cheltenham Festivals.

As part of the project, we also designed a more cost-effective poster series using the same images which were better suited for smaller window applications.

+ Deliverables

  • Graphic Illustrations
  • Marketing Campaign
  • Window Graphics
  • Poster Designs
  • Copywriting

+ Links

Council Press Release 1
Council Press Release 2

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