Working world online advertising campaign
project
outline
+ Client
Workingworld.co.uk
+ Location
Leeds, Yorkshire
+ Market Sector
Media
+ Project Outline
To accompany the launch of their brand new website, BML were given the task of developing a sophisticated online marketing campaign for the UK news website Workingworld.
Workingworld.co.uk is aimed at all users of the business market from Director level down and they offer a range of services to their users.
To try and break the usual stuffy mould of the b2b industry, we turned to illustration to help get the message across in a fun and engaging way. The adverts all play on the fact that Workingworld offers all of its services for free – so why go anywhere else?
The website design of the company features strong, vibrant colours for each of the site sections, and these featured heavily in our approach to the brief.
The internet advertising campaign was supported by the company’s offline marketing strategy that we developed, which utilised the same concepts.
The end result is a fun and exciting series of adverts that really engage with the target audience.
+ Deliverables
- Flash Advertising Banners
- Internet Marketing Strategy
- Flash Animation
- Online Marketing Campaign
- Engaging Design
+ Related Projects
Workingworld marketing communications
Workingworld Video Title Sequence
Workingworld Sales Presentation
Workingworld Motion Graphics
Workingworld Website Design
Subscribe
COMMENT POLICY
BML Creative is a DoFollow website. All comments are moderated and will be removed if we deem them to be spam, or are of insufficient quality to merit a post. We will remove any links to adult, gambling or illegal sites. so don't waste your time. We also use KeywordLuv, so if you want to use a keyword link back to your own site then please use YourName @ Your Key Words in the name field and your post will be automatically be formatted. Comments that only use keywords in the name field will be removed, as this prevents useful discussion amongst commentators.