One of the key things you need to consider when approaching any web design or management project is its conversion rate.
In a nutshell, conversion rate is the percentage of your total website visitors who turn into a genuine lead. So, if you attracted 100 visitors to your site today and generated 2 leads (either emails, online enquiries, phone calls or other customer contact) then it would have a conversion rate of 2%.
The consensus is that a conversion rate of 1-2% is about average for a business to business website. Conversion rate is important because it is the best measure of how efficient and productive your website is.
In order to measure this it is vital that you track your results carefully. Google Analytics puts fantastic tools at your fingertips so you can accurately track all conversion events and prove whether your website is working as it should be. If your conversion rate is low or non-existent, then it might be time to consider a redesign, fresh content, a traffic boost or new incentive to help get the enquiries coming through.
If you want to generate more leads, then you have two main options – Either double the amount of traffic coming to your site, or double the conversion rate (or ideally both!).
If you want to find out how to improve your website conversion rate, then contact BML Creative today and ask about our web design and seo services.
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Getting tons of traffic to your website is great but getting tons of conversions and profits is way better! That is exactly what conversion optimization is all about – maximizing the number of your website visitors that convert to sales leads.
Once your website is receiving visitors you have to know how many of those visitors take the desired action it could be buying your product service subscribing to your newsletters etc…
Conversion rate is the number of visitors who take that desired action against the total number of visitors in a specific period of time. For example is you have 4500 visitors in the month and out of that 75 take the desired action your conversion rate is 1.66 (75/4500 x 100 = 1.66).
What can you do to increase your website conversion rate?. The answer is simple you have to run A/B split testing campaigns… You have to create 2 pages one of them is the original and then you apply a change to the second one. Your main headline is your opening phrase therefore you have to test different headlines to know which one works better.
Guys this is a really useful article, we find lots of clients fail to think of the objectives of their site before they come to us for design. There’s little to be gained from designing a beautiful website that either never gets noticed of doesn’t convert when the prospects get there.
Thanks for sharing
Matt
Conversion rates help you to know in which direction your web is heading to. It is very important for any blog owner to keep track of how the site is performing so that they know of ways to improve it. Maximizing on both conversion rates and traffic can boost your website tremendously.