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Tarmac & Trail Logo design
project
outline
+ Client
Tarmac and Trail
+ Location
Stonehouse, Gloucestershire
+ Market Sector
Motoring and Cycling Sales
+ Project Outline
BML Creative were approached by Tarmac & Trail to help them develop a brand for their new high street shop.
The brief was a tricky one. The Tarmac and Trail shop caters for cars, bikes and motorcycles and the client wanted a modern, dynamic and mutlidimensional design that encompassed all three aspects of the business.
Our idea for this was to use products that were clearly related to each product group and bring them together as one motif. After much experimenting we came up with this design which uses the steering wheel of a car and a bicycle sprocket to create a bepoke motorcycle helmet.
The end results is a one-off design that will undoubtedly help the shop to stand out from its competitors on the high street.
+ Deliverables
- 3D logo design
- Custom illustration
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