HTML email design is the process of creating a graphically rich email that appears more like a web page than an email when delivered. This means you can send out far more elaborate messages with much more impact than standard email messages.
One thing to remember though is that HTML email design is definitely NOT the same thing as web page design. Whilst they share many of the same techniques, good email design is all about creating email graphics that will display uniformally in all possible email clients (such as Outlook Express or Hotmail). Unfortunately, email clients do not work in the same way as web browsers and they do not adhere to the same standards and protocols. This imposes a far greater set of limitations on what can be effectively achieved in email marketing, than if you were creating a comparable web page.
BML are meticulous about our html email design and we will take every step to ensure that the design we present will reproduce in all of the most popular email clients. We will also ensure that the email is constructed in the perfect way, so that if any of your recipients have an image blocking facility (which is sometimes the case), then they will still get the message in the form of a plain text equivalent.
We work hard at email design so you can enjoy the best possible rewards. If you would like more information, then please contact a member of our team today.