Some of the techniques are based on-site and involve structuring your website code and content in the appropriate manner and others are based off-site in the form of link building and traffic generation.
Natural or organic SEO is the first point of call for improving your online web presence and aims to improve your ranking in the organic results (the ones that appear in the centre of the Search Engine Results Pages – collectively known as SERPS). Having your pages constructed in the right way (like our websites are!) and following web standards (like we do) is a start and then developing your site content in the right areas will be fundamental.
BML have years of experience in getting these things right and we always follow ethical, or ‘white hat’ principles. This ensures that you won’t get penalised by the search engines later on for trying to trick them into thinking you’re something that you’re not. Bad SEO practises are known as ‘black hat’ techniques and you need to give them a seriously wide berth, or risk losing everything you have tried to build up with your online business.
Our organic SEO service involves the agreement of keywords that fit your business model and give you the best chance of getting the right users on your site. Choosing the right keywords is fundamental to the whole process. Good SEO takes a serious amount of research, planning and often involves getting right to the core of your business objectives. Because after all, there’s no point in optimising your website for ‘blue sunhats’ when all you stock is ‘red’.
Good SEO also involves a great deal of patience and determination, because it can take several months before you start to notice the results of the work you carry out. This is due to the ever-changing way search engines index their information and the fluid nature of the web itself – which is constantly evolving as new pages are added and others taken away. However, with the right combination of time and technique, it is possible to make a significant impression in your presence on the internet.
If you are interested in finding out how to increase your google ranking, then please get in touch with BML today.