keep
things
clear
If you are part of a large organisation, then it is often difficult to ensure that your brand identity is always utlised in the way that you want it be.
If you are suffering from an inconsistent brand image, then a brand guidelines document is the perfect solution. A brand guidelines document is literally an instruction manual for the application of your company’s logo and marketing material. The document can specify everything from the correct colours to be used when printing, to the minimum sizes your logo must appear at. It can indicate the fonts that you use on different literature and what are acceptable conditions for using variations of your logo (if any). Equally as important, the document can also clearly specify how your brand is NOT to be used.
The primary benefits of putting all this information together are twofold. Firstly, having one document resource available means that anybody within your company can be asked to carry out a marketing task and as long as they follow the guidelines, they should be able to complete that task within the framework that you want your identity to be used. Secondly, the document means that you can ask any design company or marketing supplier to carry out work for you and you can be pretty sure that if they are any good, the end result will sit perfectly inline with your brand image.
If you think that a brand guidelines document might benefit your company, then please contact a member of the BML Creative team today.
