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The true benefits of email marketing come to life when you want to promote a product, service or special offer that will only be valid for a short period of time.
The traditional methods for carrying out such a marketing campaign are limited. You could book TV advertising for certain slots, or carry out blanket mail drops – both of which are time consuming to put together and can be very expensive.
With email marketing, you already have the list of recipients you wish to target and you know that if you send out a campaign at a specific time on a specific day, then there is a very good chance that they will receive it. This means that it is possible to plan a marketing campaign within a very short time-frame, such as a special offer that runs for just one week, and still give yourself every chance of getting a good response. By planning ahead, you can produce a targeted campaign that sends two or three different emails over the course of that week, reinforcing the offer and encouraging your customers to act before it’s too late.
This form of marketing campaign can be extremely effective in generating a rapid response from your customers, which is particularly useful if sales are slow and you need a shot in the arm. And because of the nature of email marketing, it is the most cost-effective way to go about it.
If you would like to find out more, then please get in touch with BML Creative and ask us about email marketing campaigns.
