track
your
results
There are many forms of marketing that are incredibly difficult to track. This makes finding out whether you are getting a decent return on your investment a bit like guesswork. Thankfully, email marketing is very different.
Our email management system allows you to fully track the results of your campaign. From finding out how many people opened your email and what time they did it, to checking who clicked on a link and which ones they clicked on – our sophisticated email reports will show you every aspect of data relating to your campaign.
The beauty of having all this data available, is that you can then use it to analyse the success of your campaigns in real terms. For example, if you send out an email and are able to track 5 email addresses that clicked on a link to your website and then have 5 new enquiries as a result, then you know that your email was effective. If you then go one stage further and also track whether any of those new enquiries turned into a sale, then you are able to put a real monetary value on the return for investing in the delivery of your marketing campaign.
If sending the email out to your subscriber list costs £20 for example, and off the back of it you can track a sales value of £200 – well that proves that your email campaign has generated an ROI of 1000%! It’s this data, that allows you to carry out your marketing activities with real confidence. And, if your campaigns aren’t bringing in the returns you want, then you can at least realise this at a very early stage and change your strategy to something that might have more success.
Data analysis is key to making a successful email marketing campaign and with our help, we can show you how to make it work for your business. If you’d like to find out more, then please contact a member of our team.
