BML Creative were asked to develop a new identity for LuxWorld – a luxury lifestyle management company particularly aimed at foreign sports and business people.
The brief for the new logo was to develop an identity that had a real high-class edge. The main production requirement was a set of business cards for each of the three company Directors. These needed to have a top-end feel and almost serve as a membership card, whereby if any of their clients had any need what-so-ever, then the client could simply call up the number on the card and there would be somebody on hand to deal with it.
The final card was printed on 700gsm GF Smith Colorplan board (which is double the thickness of an average card), then foil blocked to give a truly luxurious finish.