BML were approached by start-up firm the Yorkshire Immigration Consultancy Service to develop a new corporate identity for their legal services business.
We wanted to ensure the identity had a strong relationship with Yorkshire, so began developing ideas that would have an obvious synergy with that theme.
The final design we settled upon was a stylised version of the famous Yorkshire white rose.
To make it tie in more strongly with the business activities, we used a series of arrows to create the petals of the rose. These symbolise direction and movement and represent the transition of people from one place to another.